What costs should I include?

Include materials, packaging, labor, marketplace fees, and any per-item supplies you use to make or ship the product.

Is wholesale always half of retail?

No. Many makers start near 50 percent of retail, but your cost structure and margins matter more than a fixed rule.

Should I include my own labor?

Yes. Even if you are starting small, labor helps show whether the product is sustainable.

Yes. For detailed cookie orders, the cookie order calculator is more specific, but this works for broad handmade products.

Does this include taxes?

No. Add taxes separately based on your own requirements and professional guidance.

Free Handmade Product Pricing Calculator

Estimate a retail and wholesale price for a handmade item using real costs instead of guessing.

Enter the cost to make one item, the time it takes, platform fees, and the profit target you want. The calculator returns a retail price, wholesale estimate, profit, and margin so you can compare whether the product is worth making.

This is an estimating tool, not tax, accounting, legal, or marketplace compliance advice.

Who this tool is for

For crafters, clay artists, jewelry makers, bakers, sticker sellers, candle makers, and 3D print sellers.

Price a new handmade product before launch
Check whether a craft fair item has enough margin
Compare wholesale and retail pricing for a small batch
Plan a custom cutter, stamp, or clay tool for a product line

How to use the Handmade Product Pricing Calculator

Enter the real material and packaging cost for one product.
Add labor time, hourly rate, fees, and your target profit.
Compare retail, wholesale, profit, and margin before quoting or listing.

What you enter

Material cost per item
Labor time and hourly rate
Packaging cost
Marketplace fee percent
Profit target
Wholesale discount

What you get

Suggested retail price
Wholesale estimate
Profit per item
Margin percent
Copyable pricing summary
CSV export

From the plan to the cutter file

Need a custom cutter, stamp, or clay tool for this product? Make it in BakePress.

Frequently asked questions

What costs should I include?: Include materials, packaging, labor, marketplace fees, and any per-item supplies you use to make or ship the product.
Is wholesale always half of retail?: No. Many makers start near 50 percent of retail, but your cost structure and margins matter more than a fixed rule.
Should I include my own labor?: Yes. Even if you are starting small, labor helps show whether the product is sustainable.
Can bakers use this?: Yes. For detailed cookie orders, the cookie order calculator is more specific, but this works for broad handmade products.
Does this include taxes?: No. Add taxes separately based on your own requirements and professional guidance.